Leader in classic car rental
Join our network, benefit from our expertise, and become a key player in your own success in a rapidly growing sector!
● Training/ongoing support
● Operating manual
● Professional insurance
● Vehicle sourcing/reliability
● Communication materials
● Special agreements with national and international suppliers
● Negotiated preferential rates
● Exclusive products and services
● Economies of scale
● 100% digital platform
● Automated dashboards
● Planning tool
● Dedicated booking and inspection modules
● European market worth $36.5 billion
● $64 billion forecast by 2030 (+10%/year)
● Growing demand: weddings, getaways, etc.
● Profitable model: vehicles with high perceived value / controlled operating costs
Voitures Passion relies on a solid network of high-performing agencies:
Aix-en-Provence, Nantes, Lyon, Bordeaux et Geneva (Switzerland)
Each embodies the brand’s values: high standards, elegance, and a passion for cars.
Thanks to a shared working method, high-performance tools, and ongoing support, each agency offers its customers a consistent, high-end experience that is faithful to the Voitures Passion image.
Building on these successes, our ambition is clear: to expand the network across Europe, bringing in passionate entrepreneurs who want to develop their business in their region while benefiting from the reputation of a recognized brand and a fully turnkey concept.
Joining Voitures Passion means becoming part of an ambitious and rapidly growing venture that combines pleasure, freedom, and success.
It also means benefiting from structured, personalized support to help you build a profitable business step by step in a rapidly expanding market.
We believe in people first and foremost. That’s why we seek motivated partners who are ready to commit to an entrepreneurial project, regardless of their professional background.
The qualities that contribute to success:
A genuine entrepreneurial drive
You want to run your own business while benefiting from the support of an established network.
An interest in the automotive world
Even if you have no experience in the sector, curiosity and an appetite for this world are assets.
Good interpersonal skills and a sense of customer service
Our job is also a human adventure: advising, listening, supporting… Your interpersonal skills will make all the difference.
The desire to get involved in a collective project
You are independent, but never alone. We move forward together, sharing our best practices, tools, and ambitions.
I discovered classic cars during a trip with friends to Aix-en-Provence, and I fell in love with the concept.
Back in Nantes, I bought my first car and put it up for rent. Then, after several discussions with Paul, I decided to buy two new ones and open my own agency, Voitures Passion.
I’ve always been attracted to newer cars, but this experience opened my eyes to a whole new world.
Classic cars have a charm and authenticity that completely won me over.
The support is truly comprehensive. The website is very well designed, the vehicles are beautifully presented, and the tools provided are clear.
The sourcing of parts, partner discounts, and advice on choosing cars are real bonuses.
I appreciate the regular briefings with Paul and the partnerships already in place.
It’s a smart medium-term investment that combines passion and pleasure. Comparable to a rental property… but with the possibility of enjoying it yourself.
Antoine, Voitures Passion Nantes
I joined Voitures Passion primarily out of passion.
After years of admiring them, I wanted to share these emotions. This project gave me the opportunity to introduce enthusiasts and aficionados to iconic models from the 1960s and 1970s. It’s a real pleasure to see customers smile as they rediscover these cars on the roads of Lyon, Vercors, and Dauphiné.
Cars have always played a central role in my life. It’s a passion passed down by my family, which I now share with my children. It connects generations and fuels this desire to enjoy authentic experiences with these cars.
The Voitures Passion model won me over with its simplicity and flexibility. The platform is fluid, intuitive, and customizable, making it easy to manage your business. Paul’s support is top-notch: he is always attentive, with comprehensive guides and clear processes that make each step easier.
To those who are thinking of getting started, I would simply say that passion is everything, no matter what your background. Voitures Passion is as much a human adventure as it is a professional one.
Yves, Voitures Passion Lyon
After more than ten years at IBM, working in design, supporting startups, and sales management in the automotive industry, I was looking for a project that combined independence, strategy, and business development.
I didn’t start out with a passion for classic cars; it was entrepreneurship that attracted me initially.
But over time, I discovered the beauty, creativity, and intelligence of classic cars.
Their timeless aesthetics, their purity of design despite the constraints of their era…
It was this combination of ingenuity and emotion that truly won me over.
The Voitures Passion model convinced me with its balance of entrepreneurial freedom, powerful tools, and solid support.
What motivates me every day is creating value, optimizing and growing a business around such an exciting concept.
The support is both professional and structured: effective digital tools, responsive support and a coherent business model. We benefit from a reassuring framework while maintaining true local autonomy.
Discussions with other franchisees are a real asset for sharing, progressing, and refining your development.
If you want to start a business in a sector that is both promising and people-oriented, Voitures Passion is a unique opportunity.
Passion comes naturally along the way, and that’s what makes this adventure even more rewarding.
Pierre-Emmanuel, Voitures Passion Bordeaux